Marketing Analytics
Building dashboards and reporting frameworks that turn marketing data into clear insights.
Open to New Opportunities
Marketing Analytics & Digital Strategy
Data-driven marketer specializing in digital strategy, analytics, and customer experience optimization.
What I Do
Where Data Meets Marketing Strategy
Digital Performance
Analyzing paid search, SEO, and web performance to improve campaign results.
Customer Insights
Using segmentation and behavioral data to understand audiences and guide marketing strategy.
Marketing Technology
Implementing and optimizing marketing platforms that support data-driven decision making.
0+
Years of Experience
0
Case Studies
0K
Member Base Reached
0+
Locations Managed
Selected Work
Driving Measurable Marketing Results
Marketing Performance Dashboard
A centralized Power BI reporting framework that put real-time product and campaign performance at marketing's fingertips, replacing days-long IT requests.
- Reduced reporting turnaround from days to immediate access
- Removed dependency on IT for recurring data requests
- Became a core tool for monthly and board-level reporting
Customer Segmentation Strategy
A behavioral segmentation framework and lifecycle journey system that turned a one-size-fits-all email program into targeted, scalable communication for 89,000 members.
- Increased email engagement through more targeted messaging
- Reduced unsubscribe rates by improving content relevance
- Enabled scalable, personalized lifecycle marketing journeys
Website Redesign & UX Strategy
Led a full audit and 185+ page redesign focused on discoverability, navigation, and conversion paths — improving how members and prospects experience the brand online.
- Reduced bounce rate by approximately 4% month-over-month
- Increased average time on site and scroll depth
- Restructured 185+ pages with consistent templates
Reputation & Listings Management
Implemented Birdeye to consolidate review monitoring and listing management across 20+ branch locations, transforming a reactive process into a proactive program.
- Increased review response rate from 43% to 65%
- Reduced average response time from three weeks to one
- Enabled scalable management across 20+ locations
A centralized Power BI reporting framework that put real-time product and campaign performance at marketing's fingertips, replacing days-long IT requests.
- Reduced reporting turnaround from days to immediate access
- Removed dependency on IT for recurring data requests
- Became a core tool for monthly and board-level reporting
A behavioral segmentation framework and lifecycle journey system that turned a one-size-fits-all email program into targeted, scalable communication for 89,000 members.
- Increased email engagement through more targeted messaging
- Reduced unsubscribe rates by improving content relevance
- Enabled scalable, personalized lifecycle marketing journeys
Led a full audit and 185+ page redesign focused on discoverability, navigation, and conversion paths — improving how members and prospects experience the brand online.
- Reduced bounce rate by approximately 4% month-over-month
- Increased average time on site and scroll depth
- Restructured 185+ pages with consistent templates
Implemented Birdeye to consolidate review monitoring and listing management across 20+ branch locations, transforming a reactive process into a proactive program.
- Increased review response rate from 43% to 65%
- Reduced average response time from three weeks to one
- Enabled scalable management across 20+ locations