Marketing analytics and digital strategy professional with over a decade of experience across campaign performance, customer insights, and marketing technology.
Led marketing analytics and digital performance analysis supporting campaign strategy and optimization across a $2.5B financial institution. Developed dashboards, reporting frameworks, and insights that improve engagement, acquisition, and product adoption.
Led digital marketing strategy, campaign execution, and marketing operations supporting membership growth and product adoption. Directed multi-channel campaigns, website redesign initiatives, and performance reporting used to guide leadership decisions.
Supported campaign development and execution across digital, print, and community channels. Managed campaign lifecycle from planning through performance analysis while coordinating initiatives across internal teams and external vendors.
Maintained digital platforms and supported marketing operations within a hybrid marketing and IT role, including website management, campaign support, and performance analysis.
Western Governors University
Southern New Hampshire University · Summa Cum Laude · GPA 3.9